The guest list at the party was a who’s who of Gen-Z celebs, including TikTok queen Charli D’Amelio and her sister Dixie, who are apparently still allowed at the Hype House despite their messy split from the group earlier this year. Share this Article. The pandemic has allowed social media influencers to forge even stronger relationships with millennial and Gen Z followers through cooking recipes, exercise routines and do-it-yourself home project tutorials. The list goes on and includes male beauty influencers, which is expected to be a large area of future growth, and even stretches to virtual influencers. They crave moments of calm, and actively seek out brands that go out of their way to offer support in this emotionally complex world. 1. By recruiting content creators, real estate developers are engaging young people in … From modernising the image of traditional Chinese medicine, to turning online group fitness classes into games, here are the leading wellness influencers … When it came to wellness what wasn’t surprising was that 94% participate in health and lifestyle activities – no shock there. Unlike the social media royalty of this world, Gen Z nano-influencers are everyday folks, complete with class schedules, student loans and day jobs. 02. Young consumers who follow beauty influencers are more likely to make purchases in: Beauty and Grooming (79%), Fashion and Style (67%), Health and Wellness … The study, titled “Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust,” documents the ongoing rise of online influencers as part of broader generational changes in Vietnam – many of which are tied to advances in technology. We also unravel the mystery of mezcal, a clean boutique spirit on the rise, and hyper pop—genre-less music made for the internet generation. We’re highlighting five Hong Kong-based wellness influencers from the Gen.T List 2020 who are leading the health and wellness scene by storm. Given all the changes and challenges the world has faced this year, Gen Zs are keeping an even closer eye on brands and influencers than before. 2. Personal Health. The power of influencers is reflected by Charlotte Tilbury, a British make-up artist, who has more than ten times … Work with micro-influencers. 2. This month we track the rise and rise of sexual wellness—an economy built on the idea that sexuality is as much a part of self-care as a trip to the gym or a bubble bath. The NFL has targeted influencers within the gaming, music, fashion and wellness spaces in particular. Marketing on TikTok. Gen Z and millennials both would be influencers to make a difference in the world (58% and 48% respectively), and both desired flexible hours (55% and 60%). And they’re not easily fooled. Gen Z Gen Y Gen 35+ Gen Z: n = 843; Gen Y: n = 1,021; Gen 35+: n = 1,592 Key insights • Generation Z places particular importance on convenience when it comes to apps and digital products. After seeing the lack of authenticity throughout the social-media market, 17-year-old CEO Ava McDonald created Zfluence, a platform that enables Generation Z influencers to partner and work with brands they love. Author: Vero. Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust December 16, 2019. They Trust Themselves and Their Devices for Health Advice As the largest, most diverse group in history, Gen Z-ers care a lot about authenticity and inclusivity. Take one quick scroll through Instagram and you might think all influencers are millennials or members of Gen Z. The Unwind. Gen Z money pros are quick to roll with the times financially, which is typical of a generation that has already lived through the Great Recession and seen lots of stock market turmoil. As increased digital pressures elevate issues such as loneliness and “selfie esteem” into high-priority concerns, holistic wellness becomes increasingly important for Gen Z. Gen Z consumers are on track to outspend their cohorts on wellness products – 45% told us they spend more to stay well today than a year ago. But as revealed by YouthSense’s survey respondents’ it’s vital that brands find genuine Instagram influencer partnerships. But look a little closer and you'll find another cohort of influencers—women in their 40s, 50s and 60s that are redefining what it means to be a social media superstar. For Gen Z who are tired of traditional media and its ads these Instagram influencers have become a potent weapon in youth marketing. 31.8% Gen Z-ers would like to receive emails from brands a couple of times a week. Younger gen-Zers are still incorporating makeup into their daily routines, which presents an opportunity to position makeup as a wellness product. But look a little closer and you’ll find another cohort of influencers—Gen Xers and baby boomers in their 40s, 50s, and 60s that are redefining what it means to be a social media superstar. Older gen-Z and millennial women are most likely to consider skincare and makeup wellness products. The program will support employee mental and physical health with subsidized counseling, de-stress days off, and healthy food. One notable example includes the Sloth Essential Oil … Gen Z influencers aren't always a success Unfortunately, some brands and Gen Z influencers have missed the mark, especially in the tricky climate that is 2020. 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