Please create an employee account to be able to mark statistics as favorites. Millennials had a bad reputation for being on social media all the time. Chart. January 25, 2020. Please contact us to get started with full access to dossiers, forecasts, studies and international data. They are also 59% more likely than older generations to connect with brands on social, too. Daily Usage by Generation. You can only download this statistic as a Premium user. Where these audiences go, others tend to follow. (Synchrony) 54. Market research shows that 85% of Generation Z learns about new products on social media. Facebook 2. Please contact us to get started with full access to dossiers, forecasts, studies and international data. V olume-9, Issue-2, Ap ril-June, 2017. Register in seconds and access exclusive features. Far surpassing the adoption rate of any other generation. Millennials are growing further into parenting and adulthood, so there’s room for Gen Z to emerge. Technology is also a direct factor on the mental health of Generation Z. As soon as this statistic is updated, you will immediately be notified via e-mail. The source did not provide information on the exact number of respondents between 15 and 19 years old. "Frequency of Using Selected News Sources among Generation Z in The United States as of March 2020. And no one more so than Gen Z. Interestingly enough, though, older generations have been closing the gap in recent years, as social media usage has grown more rapidly for Gen Xers and Boomers than for Millennials. Update, Insights into the world's most important technology markets, Advertising & Media Outlook The paper demarcates Generation Z from other branches of generation with a systematized differentiation in the behaviour, principles and choices which are constant over the time. In, Newcom. A new survey has attempted to decode the social media preferences of users belonging to different generations. This generation sees issues where parents don’t feel like they spend time with their kids because they are glued to their phones, and groups of friends don’t actually do anything together but look at social media. Twi=er Gen Z is the heaviest user segment for 9 of the top 16 social media plaGorms, and they use each differently. New, Everything you need to know about the industry development, Find studies from all around the internet. ... Low self-esteem, sleep-deprivation, depression and cyberbullying have all been effects of increased social media usage, but when used properly our smartphones can be one of our greatest tools. Then you will be able to mark statistics as favourites and use personal statistics alerts. Directly accessible data for 170 industries from 50 countries More than 80% of every generation uses social media at least once per day making social media part of their daily routine. Top Social Platforms for Gen Z 1. This feature is limited to our corporate solutions. Are you interested in testing our corporate solutions? To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019). Profit from additional features by authenticating your Admin account. and over 1 Mio. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. Three-quarters of Generation Z watch YouTube videos at least weekly. New, Everything you need to know about the industry development, Find studies from all around the internet. Instagram is the most popular app for brand discovery, with 45% of teens using it to find cool new products, followed by Facebook, which comes in at 40%. Even the Government of Canada has been exploring ways to use social media to inform and engage Canadians. Newcom. Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob. According to data published by Personal Money Service, Gen Z users (aged 13-19) prefer seeing real people rather than celebrities in their ads. 56% of teens use social media apps to express themselves creatively. Immersed in the online world since birth, Gen Z surpasses Millennials in daily activity on social media with 2 hours 55 minutes spent per day. Facebook: number of monthly active users worldwide 2008-2020, Instagram accounts with the most followers worldwide 2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Everybody uses social media, but for different reasons. Learn more about how Statista can support your business. In, Morning Consult. 3. Chart. No longer the new kids on the block, Millennials have moved firmly into their 20s and 30s, and a new generation is coming into focus. Music consumption is only one fraction of the distraught Generation Z conversation; the other half is social media. (World Economic Forum) You need at least a Single Account to use this feature. Generation Z Looks a Lot Like Millennials on Key Social and Political Issues. A paid subscription is required for full access. The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." However, it’s mostly Millennials who watch and respond to online adds ( 79% vs 59%) Attention spans have shrunk again, with a 12 second average for Millennials and 8 for Gen Z. Millennials are more price conscious than GenZ, but also more brand loyal. Please do not hesitate to contact me. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. How Generation Z Uses Social Media The Most Popular Sites. facts. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Question: How often do you turn to the following sources for news? Statista. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license. (March 25, 2020). Advertising spending in the U.S. 2015-2022, Profit from additional features with an Employee Account. and over 1 Mio. Media Consumption Generations Y and Z are the first media consumers to emerge with interactive media as the predominant means by which they ‘consume’ messages. $39 per month* Personalfactors are divided into steady and driving factors. Facebook does, however, remain the most used platform for Millennials (74%), Gen X (68%) and Boomers (61%). Gen X’ers are often overlooked despite the fact (according to a Nielsen report ) they spend an average of 6 hours 58 minutes a week on social media networks. Frequency of using selected news sources among Generation Z in the United States as of March 2020 [Graph]. New, Figures and insights about the advertising and media world, Industry Outlook facts. Social Media. It outlines their social media usage and intra-generational difference springing from … 42 percent of Generation Z say social media affects self-esteem, compared to 31 percent of Millennials, 23 percent of Generation X, and 20 percent Baby Boomers. Profit from additional features by authenticating your Admin account. WhatsApp was the most popular social media platform for Gen Z, or 15-to-19-year-olds, in the Netherlands in 2020, with nearly all respondents using the service. Gen Zers are not far behind as they, too, spend a lot of time browsing through various social networking sites. Generation Z is expected to reach 2.56 billion individuals globally by 2020. Accessed December 09, 2020. https://www.statista.com/statistics/1124119/gen-z-news-consumption-us/, Morning Consult. Instagram 4. As a Premium user you get access to background information and details about the release of this statistic. The Gen Z Population Is Forecasted To Reach 2.56 Billion By 2020. North American, Latin American, and European Generation Z-ers lead in the number of social accounts they’re actively using. As expected, Millennials are the most apt to be using social media: 85% claim to do so as of January of this year. Instagram user distribution in Belgium 2020, by age group and gender, Most popular Benelux influencers on Instagram 2019, Instagram user share in the Netherlands 2020, by age group and gender, Monthly number of Facebook users in Belgium 2018-2020. Please create an employee account to be able to mark statistics as favorites. When discussing social media usage, many are surprised that this generation uses social media more habitually than Millennials. ", Newcom, Gen Z social media usage in the Netherlands in 2020, by platform Statista, https://www.statista.com/statistics/1097357/gen-z-most-used-social-media/ (last visited December 09, 2020), Gen Z social media usage in the Netherlands in 2020, by platform, Annual Facebook app downloads in Belgium 2015-2019, Monthly number of Instagram users in Belgium 2018-2020, Monthly number of Facebook users in the Netherlands 2018-2020, Number of Facebook users in the Netherlands 2013-2020, Monthly number of Instagram users in the Netherlands 2018-2020, Monthly number of Facebook users in Luxembourg 2018-2020, Monthly number of Instagram users in Luxembourg 2018-2020, Active social media users on mobile in Benelux region 2017-2019, by country, Penetration rate of social media users on mobile Benelux region 2017-2019, by country, Active social media users change in the Benelux region 2017-2018, by country, Active social media users on mobile change in Benelux region 2017-2019, by country, Mobile use of Facebook in the Benelux region 2017-2018, Facebook user distribution in Belgium 2020, by age group and gender, Social media used to reach generation Z in Belgium 2018, Facebook user share in the Netherlands 2020, by age group and gender, Most popular social media platforms for Generation Z in the Netherlands 2020, Facebook user distribution in Luxembourg 2020, by age group and gender, Instagram user distribution in Luxembourg 2020, by age group and gender, Engagement rate average for Facebook page video posts Benelux 2018-2019, by country, Leading brands on Facebook in Belgium 2020, Leading brands on Facebook in the Netherlands 2020, Leading brands on Facebook in Luxembourg 2020, Social media used for news in Belgium 2017-2020, Social media used for news in the Netherlands 2017-2020, Concerns about online fake news in Belgium and the Netherlands 2018, Types of news media sources used in the Netherlands 2019, by age group, Reliance on Facebook as news source in the Netherlands 2017-2020, Reasons for U.S. Gen Z social media users to quit social media 2019, Forecast of the social media user penetration rate in Norway 2018-2024, Social media: global penetration rate 2020, by region, Forecast of the social media user penetration rate in Sweden 2018-2024, Social media users as a percentage of the total population Malaysia 2020, Social media users as share of total population Myanmar 2016-2020, Social media users as a percentage of the total population Australia 2015-2020, Social media users as share of total population Cambodia 2016-2020, Social media users as share of total population Laos 2016-2020, Share of active social media users in the Nordics 2020, Penetration rate of active social media users Benelux region 2017-2019, by country, Share of social media users in Denmark 2017-2020, by age group, Brazil: social media usage rate 2017-2020, Social media penetration rate in Hungary 2020, by platform, Social media penetration rate in CEE region 2020, by country, Forecast of the social media user penetration rate in Denmark 2018-2024, Brazil: social media usage rate 2017-2020, by gender, Active social media users in the Nordics 2020, Social media user penetration South Korea 2019, by age group, Brazil: social media usage rate 2017-2020, by age, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, the Netherlands' overall most popular social medium in terms of users, download numbers suggest the app grew in popularity in the Netherlands, much more often than their Millennial counterparts. 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