Communicating User Research Findings “No one reads reports!” “PowerPoint must die!” “Conveying user research findings so people can understand them, believe them, and know how to act on your recommendations can be challenging.” We all know long presentations are boring and hard to follow, so we need to keep it short and engaging! Communicating Comparative Data on Propane Tank Level Monitoring Systems: Based on a 130-page technical report, we worked with the Propane Education & Research Council to develop a four-page executive summary for propane marketers seeking to compare 13 commercially available remote tank level monitoring systems. But no more than A4. You can always stop playing the clips after showing a few of them, letting those who want to see more of the clips view them later on. Ideally, the clips should be just a minute or two long to ensure they hold your audience’s attention. A range of tools and approaches currently exist to help communicate research. We offer a diverse selection of courses from leading universities and cultural institutions from around the world. Contents of a Research Report -- An Example Some Pitfalls to AvoidAlso consider Related Library Topics 3. While interviews, observations, diary studies etc. Length is a terrible way of measuring deliverables. Video and audio clips are a powerful way of backing up controversial findings or recommendations. Stories are a fantastic way to communicate research insights, and user journey maps (sometimes called experience maps) are a great way to tell these stories from the user’s perspective. One solution is to record an audio track, so those who view your presentation later can hear your explanation of the slides. It’s not just about good evidence. I’ve used user journey maps before on lots of projects and I simply love them, love them, love them. In the past, I’ve written 100-page heuristic evaluations and usability test reports. While audio clips of participant quotations are useful, video clips allow your audience to see for themselves what participants actually did. When you’re communicating user research learnings, you’re dealing with people’s limited attention spans, memory capacity and bias towards hearing the stuff they want to hear. At one point I thought, this is such a magnificent failure, there’s no way we’ll continue using it, but here we are.”—Employee, “It doesn’t assist me in anything. As Chris Whitty, chief medical officer for the Department of Health in the UK, says, “Research is of no use unless it gets to people who need to use it.” Similarly, a 150-slide presentation full of examples and screenshots may be more informative and interesting than a dense 30-slide presentation comprising only bullet points. Now reduce them into one paragraph. You can then deliver a PowerPoint deck that is both a presentation and a report. Always consider accessibility when you’re developing research products. But this is mainly true for results from quantitative user research. So very current. Consider which events, workshops, webinars, seminars, conferences that you can present your findings to. How will you package that information so that it will be most useful for them? Person bites dog is more surprising. There are various types of deliverables—from no deliverable at all to a full report. Some project teams are tempted to simply translate their research findings into a product’s design without producing any documentation of their research findings. Even if each person reads only the parts of your report that apply to the aspects of a design for which they’re responsible, a report serves its purpose. But there are some best practices in communicating user research findings that can make them more effective—and even entertaining. And then explain the human impact with quotes. The teams then converge and compile the findings to generate insights. If possible, try to communicate your results in person. Developing a model for effective communication of user research findings to the design process It’s a good idea to mention the positives at the beginning and end of your deliverable. To do this, we need to get the study findings to people who can effect change quickly. One solution is to provide an appendix of additional material that you don’t present during a meeting, but that others can read later for more details. You certainly can’t just read it to your audience, and you usually can’t just tell people to read it themselves. A report gives you the freedom to describe your findings and recommendations comprehensively and in as much detail as needed. A Guide to Help Ensure Use of Evaluation Findings EVALUATION GUIDE ... Division for Heart Disease and Stroke Prevention, Applied Research and Evaluation Branch. And now reduce them into one sentence. With video clips, you can show how people perform tasks, what problems they encounter, the environments in which they work, and much more, as shown in Figure 12. Now, this is a key finding. Think about charismatic ideas, which is a concept discussed by Kath Smith in Beyond Evidence-Based Policy and Public Health. Web magazine about user experience matters, providing insights and inspiration for the user experience community. It really was a pleasure to finally sit and talk shop with a fellow traveller. Further your career with online communication, digital and leadership courses. It’s usually quicker and easier to annotate designs than it is to describe problems only in text. Ensure that your deliverables are well written and ask an editor to review them. Be clear and succinct, and judge the interest of your audience when determining the appropriate length. That’s a very comprehensive article. It’s difficult for your audience to argue with a finding after seeing a video clip showing several people encountering the same problem and what a negative impact it had on their experience. For example, once you’ve created a detailed version, you could strip it down to the essentials to create an executive summary version. The tools provided in this guide have been complied to help researchers to make research findings more accessible to decision-makers and other research users (IDRC, 2008). You wouldn’t want to use these two negative quotations if most participants loved the application and found it useful, unless you balanced them with some positive quotations. Communicating your research findings is just as important as doing the research, and how you approach that will affect how effectively those juicy insights are implemented. And it was in a study on disability menstrual hygiene management in Nepal. Dr. Margaret Chan’s favourite motto was, “What gets measured, gets done.” If we have data, we’re going to make a change. Take steps to mitigate this. The extra explanatory text that makes a presentation understandable on its own doesn’t necessarily make a presentation a compelling experience when you deliver it to an audience. It’s just a record keeper. The problem with a report is that there’s no way to easily present it. And the caption for the photo that she chose was, “When I have to use the toilet, I need someone else to help with the latch. Make materials visual, text light, use simple language. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” Instead, you must rely on your memory of the main issues that you observed. Once you’ve completed those steps, you will then identify how we will communicate and engage with different stakeholders. For example, you could either say, Employees are frustrated with the new application, or you could use participant quotations like the following: “It’s awful. So we need to get the study findings to people who can effect change quickly. Create mockups that show the changes you’re recommending, as shown in Figure 8, or examples from other user interfaces that do what you’re recommending, as shown in Figure 9. Why communicate about evaluation findings? Web magazine about user experience matters, providing insights and inspiration for the user experience community. Research Presentation Presentation Example Professional Presentation Templates Research Report Market Research Usability Testing Web Magazine Report Template. What do you want each of your stakeholders to take away from this study? Here are a couple of examples. We need to communicate the findings in a way that grabs attention and is quickly understood. Ban smoking in public places. It is important to write so that everyone can understand what you … Who wants you to communicate science? I experienced this problem recently when I took over a project from a researcher who had left our company. We’ve all read monotonous reports and struggled to remain awake during boring presentations, but must all deliverables be interminably dull? Regarding presentations, sometimes it is really hard to strike the right balance between including enough detail and avoiding slides that are full of text and bullet points. This is because the tobacco control looked at a single issue health problem. Reporting Research Findings 4.2 Interpret Results Reporting data involves more than just presenting it. You might be familiar with sketchnotes, a style of visual note-taking that can be very … As with reports, presentations can provide either a summary or the full details. You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. This is shorter, more striking, and memorable. Smith draws together two research projects– one that explored the relationship between health inequalities research and policy in Scotland and England, and the second study, which examines use of evidence by tobacco control advocates and the tobacco industry in their efforts to influence policy. For example, an 80-page report with many illustrative screenshots and explanatory visualizations may be much more informative and much easier and more enjoyable to read than a 20-page report of wall-to-wall text. Checklists, for example. In Vanuatu, The Rainbow Theatre group are a group of people with disabilities who perform plays about their own experiences and promote disability rights. They will want something they can read quickly and absorb, something that will help them improve their practise. Another group are practitioners. Use annotated screenshots, illustrations, diagrams, charts, and other visualizations to show what you’re referring to in the text. It also had one charismatic idea. User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Article by Helga Gruenbauer. To some people, a hefty and detailed report says, “Here’s some impressive, comprehensive research. For example, people who might otherwise be turned off by the thought of reading a long report often take the time to look at a deliverable that takes a more novel and visual approach—such as a set of personas. Use video-editing software to create a number of short audio or video clips and provide links to them at various points in your presentation. Communicating User Research Findings. To do this, we need to get the study findings to people who can effect change quickly. …, Many people find the winter months challenging at times, and this year could be especially …, This winter might be a bit of a strange one, but worry not! A good editor can point out where you get lost in evidence or don’t make your analysis or recommendations clear. Since our focus is on finding and fixing problems, we tend to take the positive aspects of a design for granted. If the researcher knows some things about what he’s researched, he is supposed to teach his own people so they will also learn it and pass it on to others. No wonder people have said that no one reads reports. That can be done through conducting stakeholder mapping. And providing enough detail without boring your audience is a difficult balance. It’s also easier for people to understand problems when seeing them in the context of a design. They won’t need all the theory. So far limited number of studies have examined the use of social media as a communication tool during real organisational crises not in experiments (Ki & Nekmat, 2014) explaining why various researchers have called for more research to be conducted in social media crisis communication (Floreddu et al., 2014, Jin et al., 2014). In this situation, you may prepare no deliverable at all and, instead, just have an informal discussion of your findings and the design changes your team needs to make. You can edit clips to show a series of different participants experiencing the same problem or expressing the same opinions. Let’s back up a moment and discuss exactly what we mean by the word deliverables.In many cases (especially when working in consulting engagements), the deliverables are agreed upon before the work begins, and are noted in a contract or statement of work; however, in other cases they are created as needed to communicate specific ideas throughout a project’s lifecycle. As a UX consultant, he has worked on Web sites, mobile apps, intranets, Web applications, software, and business applications for financial, pharmaceutical, medical, entertainment, retail, technology, and government clients. Communicating your research effectively can help you get a job, publish your research, obtain funding, make friends, and influence people. After you’ve completed the data collection and analysed the findings you need to work out your key messages. Don’t forget to explain your methods, mention the positive aspects of a user interface, and make sure your audience knows what to do next with your findings and recommendations. Though many people don’t read reports, they are valuable to the people who have to understand the problems and implement the changes. You usually present the data you obtained in appropriate figures (diagrams, graphs, tables and photographs) and you then comment on this data. Because our goal is to improve the user experience, user research tends to focus much more on the negative. We got our money’s worth on this one.”. It is also identifying the policy and practise impact that you want to achieve and understanding your audience. Choose the best quotations and don’t overdo it. Communication research can barely keep up with the ongoing changes to human communication. But how do we get coverage? This usually involves meeting to discuss the problems, prioritizing which issues to fix first, and assigning people to work on the changes. A big-ass illustrated poster can capture the journey you’ve taken, highlight the findings you … Lastly, reports have value as proof of the value of the research. You can repackage a peer-reviewed article into practical guidance, or a short policy brief, a film, and use content on radio programmes and teaching courses. Effective data scientists know how to explain and interpret their results, and communicate findings accurately to stakeholders to inform business decisions. It’s important to clearly and succinctly describe your findings and accurately convey your recommendations. If time is a consideration, the quickest deliverable format is an email message or informal Word document with bullet points describing your overall findings and proposed design changes, as shown in Figure 1. Recommendations Tap into the proven success of the competition. Your audience needs to understand what you’re talking about without their becoming bored by your providing too much information. It’s horrible. Possible ways to distribute results and insights include: Presentation: when doing presentations, try to combine multiple modes of communication. It did not offer a coherent message or an alternative policy vision for policymakers. Good communication is thus a key ingredient to maximising the impact of research on policy. Participant quotations are much more colorful and impactful than simply having a researcher describe a problem or general user opinions. However, it’s difficult to convey voluminous user research findings in the format of a presentation. Now it’s time to whittle down …, It’s been a difficult year for the whole family, and Christmas is on the horizon. The book is the latest in the ‘53’ interesting things series, which includes books on teaching and learning. The Agency for Healthcare Research and Quality (AHRQ), through its EPCs, sponsors the development of various reports to assist public- and private-sector organizations in their efforts to improve the quality of health care in the United States. At the end of our breakfast Sara kindly gave me a copy of a book called “53 interesting ways to communicate your research”*, an edited collection of advice which features some of her writing.. For example, the World Report on Disability, published by the WHO in 2011, got covered on CNN, BBC, Guardian, and many other media outlets because it led with a new statistic. You can create a very short report or presentation if you include only text, while visualizations, photos, screenshots, and mockups can take up a lot of space. So you may need to create several versions of your deliverables, each with varying amounts of detail. What do we do next? Third, findings from research can help broaden or narrow understandings about the kinds of solutions should be considered and are most appropriate to pursue. And then, is it relevant? However, remember that there will be no record of your findings for later use. Choose the right deliverable format based on your audience and how soon they need your findings. User found satisfaction in their popularity and familiarity. When possible, illustrate your recommendations with mockups and examples of similar designs from other user interfaces. Photos are also a good way of showing your process to an unfamiliar audience. Reports are also valuable as a detailed archive of your research information. Web magazine about user experience matters, providing insights and inspiration for the user experience community. Communicating User Research Findings. If you’re setting up a customer-research project and wondering whether to take a quantitative or a qualitative approach, consider a third option: use both, and take advantage of the opportunities afforded by mixing the two methods. Here he’s showing his photos and explaining his experiences related to WASH in Vanuatu to policymakers and practitioners. Supplement the text of a deliverable with screenshots, illustrations, diagrams, charts, and other visualizations that more clearly show your findings. When doing this, you’ll naturally document your overall conclusions based on what you’ve observed rather than the details, which is exactly what you want to document in quick findings. 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