Media Consumption Generations Y and Z are the first media consumers to emerge with interactive media as the predominant means by which they ‘consume’ messages. Teens and tweens still tune in to TV TVs and smartphones top devices used 6 Marketing Ways to relate to Gen Z in … Sound ridiculous? The two most popular platforms are Instagram and YouTube. Generation X, Millennials and Gen-Z The tendency of millennials to live in cities has also had consequences for the automobile industry. The necessity for television broadcasters to become ‘interactive’ can be most acutely observed in the reality TV genre. Social media As a matter of fact, Gen Z is witnessing a time when game-changing technological advancements are … Millennials have spending power and influence, and marketers are eager to reach them. 13.2 hours of TV content per week may seem like a lot, but it’s significantly less than boomers and Gen X before them. To effectively reach young fans, … Of all the generations, Gen Z is most likely to embrace virtual reality-based entertainment. Gen Z don’t care so much about television. According to Nielsen’s findings there is a large generation gap in TV consumption. Gen Z is excited about virtual reality, especially for video and online games. About 60% of Gen Z responders said they would likely use VR, with another 22% saying they were neutral about it. Gen Z is redefining "sports" as we know it, evidenced by 52% of young males spending more time watching trick shot and dice-stacking videos than traditional sports content. In previous generations, owning a car was an affirmation of freedom and personal identity, desired at a time when the explosion of suburbia required more commuting and affordable when fuel prices were low. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Gen Z. Gen Z, people ages 7-22, are most likely to watch videos on social media. Gen Z even consumes shows and movies – in addition to their other video content - on their phones, tablets and laptops – and they do it for about 3.4 hours every day. It's time to roll the dice on dice-stacking. The fear of social media overshare is strong enough that it is contributing to the reduced alcohol consumption mentioned above. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. #2: Gen Z just wants to stay home. And most importantly, the way Generation Z is reshaping technology consumption. An average Gen Z person uses their smartphone 15.4 hours per week — more than any other type of device. The fear of social media be most acutely observed in the reality TV genre to relate Gen! 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