Ashish Goel is Chief Executive Officer at Urban Ladder Home Decor Solutions Pvt Ltd. View Ashish Goel’s professional profile on Relationship Science, the database of decision makers. Founders. Sign up to uncover company details. Required fields are marked *, 4 Urban Ladder was not the pioneer of the online furniture market. and also a range of over 400 product to choose from. “While I own a Kindle, I’m a little old school in my ways.I love walking into bookstores all around the world and holding a great book in my hands. Ashish Goel aka Ashgo(as friends love to call him), is the co-founder of the bright and upcoming Bangalore based furniture e-tailer, Urban Ladder. His company is now growing @ 50-60% every month. Another says that from 2015, as many as 1500 startups have closed down in India. Incorporated in February 2012, Urban Ladder, founded by Ashish Goel and Rajiv Srivatsa, posted a loss of Rs 50 crore on a turnover of Rs 440 crore … xxxx@xxx.com + Full Profile Information + Social Network Profiles + See who you and Ashish Goel know in common. Mind Boggling Furniture Difficulties.  ×  View Ashish Goel’s professional profile on LinkedIn. Somashekar 5 free credit every month. Incorporated in February 2012, Urban Ladder, founded by Ashish Goel and Rajiv Srivatsa, posted a loss of Rs 50 crore on a turnover of Rs 440 crore … Ashish Goel Founder CEO Urban Ladder Bengaluru Get Ashish's Email (it's Free) Takes 5 seconds to join, no credit card required. Employee contacts. Urban Ladder has raised a complete of $112.8M in funding over eight rounds. The company, founded in 2012 by Ashish Goel and Rajiv Srivatsa, had started off as a pure-play online furniture retailer and had quickly caught the fancy of India’s affluent urban population. The company was founded in 2012 by the co-founders Ashish Goel and Rajiv Srivastava. In the first year, the company was completing slightly more than 50 orders a day, and the average ticket size was Rs 15,000 to Rs 20,000. As most of you already know; Urban Ladder is an online marketplace for unique & innovative yet less expensive furniture and home decor products. Their contemporary, sleek, solid-wood furniture pieces virtually became conversation starters. Dropout Dudes Media Pvt. Some websites which blindly followed us ended up making ghosts," laughs Ashish Goel, CEO and co-founder, Urban Ladder. Today his company Urban Ladder- a marketplace for unique & innovative yet less expensive furniture and home decor products,  he co-founded with his decade-old friend and college mate Rajiv Srivatsa in July 2012 is reportedly valued at over INR 776 crore. ... Ashish Goel, Rajiv Srivatsa Employees: 501 - 1k. 501 - 1k. display: none !important; 2. In 2014, they raised another whopping USD 21 Million from Steadview Capital (along with existing investors SAIF Partners and Kalaari Capital) with an intention to sharply increase their channel and later in Nov that year, Ratan Tata invested an undisclosed amount of funds in Urban Ladder. At one place in an interview with a magazine, he says that “We increasingly realize the power of that one special place in the house where we can relax and tune out the daily slog.” He has always analyzed the way people sit differently on the same chairs in a meeting, noticed that many of our children still sleep in parents’ beds even though they may have their own nicely decorated rooms or belief among Indian customers that wood is the best material for furniture. At Urban Ladder you can find more than 30 categories of furniture’s which include beds, sofas, dining and coffee tables, etc. How To Become An Influencer on Instagram! Your email address will not be published. Goel, CEO of Urban Ladder knows exactly why size matters. After a year, To survive the competition within the market, Urban Ladder got $5 Million investment from SAIF Partners and Kalaari Capital asynchronous A funding in Nov 2013. “My locker is stocked with 30-40 books on all subjects favorite being fantasy fiction,” he says. Name. They were searching for some particular niche on the internet to start with. LinkedIn is the world’s largest business network, helping professionals like Ashish Goel discover inside connections to recommended job candidates, industry experts, and business partners. Urban Ladder wasn’t the pioneer of the furniture market. How To Get 100 Followers a Day on Instagram? 2. In the initial 3 months of their startup, Ashish and Rajiv met with Vani Kola and the team of Kalaari Capital. The year was 2012. Sponsored Stories. They were searching for some particular niche on the internet to start with. Goel is an avid reader—and not just of management books. About two months later, FabFurnish started and later, Urban Ladder joined the fray. “The purpose was to grant people a good idea of the height and breadth of the furniture when put next with an average person’s height.” The feature became a rapid hit. Avinash Shekhar. Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. Ashish Goel is 39-year-old CEO and co-founder of the Indian furniture brand Urban Ladder. Urban Ladder … There are pinch hitters like Sehwag, and there are people who rotate the strike and build the innings like Dravid. There was no such place from where they could order decent furniture of their choice with attractive options and ended up sleeping on the floors for a few months. They revived the storied children’s content brand Amar Chitra Katha. Co-founded by Rajiv Srivatsa and Ashish Goel in 2012, Urban Ladder recently entered Chennai, opening a new store and experience centre. Avinash Shekhar. 5 free credit every month. It had been a tough decision to form; however, they notwithstanding took it since it was the need of the time. July 12, 2012. We want you to think of the setting up of a space as an energising, creative pursuit. Social media. 15,000 per order for an e retailing companies. Urban Ladder has the highest funding in its segment. Their latest funding was $5.6 million raised from Trifecta Capital on September 21, 2018, from a Debt funding round. The world may be moving towards e-readers and e-books but Urban Ladder CEO Ashish Goel is still captivated by the paper version. }. It was not an unchallenged market to start with. 1. 20 Pepperfry and later, fab Furnish joined the fray. Find contact's direct phone number, email address, work history, and more. Number of employees. That is once they realized what the online market lacked and determined to assist individuals in beautifying their homes by providing them an internet window for furniture and home decor. The investment had valued RRVL at a pre-money equity value of Rs 4.587 lakh crore. To take a few square feet of nothing, and transform it into something beautiful. “We also go by the spirit of the Indian Constitution—secularism, respect for diversity, respect for personal freedoms.”. July 12, 2012. To breathe life into empty rooms with your ideas. Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. About Ashish Goel. Ashish Goel, 37 Founder and CEO, Urban Ladder. Urban Ladder is a design-led, omnichannel brand which offers furniture and home decor. His vast experience in the retail sector is a fantastic addition for us," Urban Ladder CEO and co-founder Ashish Goel said. Urban Ladder started in 2012 as a 10-member team operative out of a house in Bengaluru’s Marathahalli space. Ashish and Rajiv were college buddies and lived next door. It indeed says something about the man who has taken Urban Ladder to such heights in a market with fierce competition. In 2012, we started Urban Ladder with a vision - to make a million homes beautiful. Today it is easy for our customers to walk into a friend’s home and identify an Urban Ladder product from a distance. About Ashish Goel. Launched in 2012, Urban Ladder has raised a total of about $112 Mn in eight rounds far, with last funding came in debt fundraise from Trifecta Capital.  =  Updated: 17 Aug 2018, 02:37 PM IST Shrabonti Bagchi. Popular Urban Ladder's Searches. Email. Name. It began as an online furniture marketplace and later pivoted into a single brand retailer after securing a licence as a single-brand retail firm after the government allowed 100% foreign direct investment in the segment.  =  So here’s the statistics. And to examine the factors that differentiate a leader of a successful business venture among a crowd of failed ones I guess is a fascinating subject. 8 Some United Nations agency joined Urban Ladder at that time, have continuing six years later to drive worth. Sign up to uncover company details. One distinct feature that caught everyone’s attention was human silhouette standing aboard the article of furniture. “While I own a Kindle, I’m a little old school in my ways.I love walking into bookstores all around the world and holding a great book in my hands. Around 2017, Urban Ladder introduced furnishing. About Urban Ladder In 2012, Ashish Goel and Rajiv Srivatsa founded Urban Ladder. Srivatsa founded the company with Ashish Goel in 2012 and grew it to become one of the prominent online furniture stores in India. Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. This is what the Urban Ladder Founders did to survive the initial year: 1) Rajiv and Ashish interacted with vendors and made them believe that their products are customer-friendly and worth to try. “The range was limited, the designs weren’t good, or the vendors were not dependable.” Is what Ashish Goel said. .hide-if-no-js { Goel, who founded Urban Ladder along with Rajiv Srivatsa in 2012, is confident that the firm will be profitable by 2018-19. Launched in 2012, Urban Ladder has raised a total of about $112 Mn in eight rounds far, with last funding came in debt fundraise from Trifecta Capital. This is Ashish Goel’s fascination with the insights and studies into the details of his line of business-as to how the people actually engage with the products or emotionally attach to them? Urban Ladder Home Decor Solutions was founded by Ashish Goel and Rajiv Srivatsa in 2012. Ashish Goel. They work with 10-15 suppliers, from Rajasthan & Bangalore and have an in depth collaboration … That was a decision that they had to make to conserve money, and due to this razor-sharp vision of the founders, Kalaari eventually placed in $1 million. And this brutal fact is not limited to Indian startups alone. It is present in 12 cities across India. After some market research and brainstorming, this duo gave their startup a name- Urban Ladder. Urban Ladder is an online furniture company founded by Ashish Goel and Rajiv Srivatsa in 2012. a*****@urbanl*** 2. Phone. Ashish Goel, Rajiv Srivatsa. Ashish Goel is 39-year-old CEO and co-founder of the Indian furniture brand Urban Ladder. In 2014, Tata Sons chairman emeritusRatan Tatahad also invested in Urban Ladder, though the amount was not disclosed. a*****@urbanl*** Updated: 17 Aug 2018, 02:37 PM IST Shrabonti Bagchi. One of the features that caught everyone’s attention was human silhouette standing alongside the furniture. Ashish Goel of Urban Ladder says small furniture shops can drive innovation 17 Sep, 2018, 08.01 AM IST. The same table, the same chair was used differently by different people. The founders at one time decided to expand only in 3 cities, although they had set out with pan-India plans. The feeling of guilt he realized was not good business in falling short of the expectations of customers even if it’s just over being late on the delivery of products. Urban Ladder - Found 501 - 1k Employees, 29 Phone Numbers and 17 Emails. She can reflect and analyze work like nobody else and never lets the bigger picture escape from sight. Ashish Goel, IKEA, Pepperfry, Urban Ladder Prev Previous Startup India allocates only 19% of Rs 10k Cr fund to VCs, aims to take up to 33% by March Next Not given blanket powers to any agency to snoop on computers, clarifies MHA Next Rajiv and Ashish had plenty of interactions with potential hires to make them believe in their story and vision. During that time they bought new flats next to each other and had the horrible experience of their life while buying furniture for their homes. Despite Goel and Srivatsa having had a rumoured fallout, with Srivasta exiting from Urban Ladder last year, the founders built a business from scratch, executed in an extremely tough category, creating a brand, created employment, and satisfied the needs of customers, which Ganesh says, must be commemorated in the true spirit of entrepreneurship. Goel says he surrounds himself with people who are very good at process management. 1. It was not an unquestioned market to start with. They have the highest average transaction or ticket cost in India of Rs. Urbanlader’s website was quickly noticed in metros, and tier 1 cities for its detailed specifications and common-sense touches like putting the size of the furniture in perspective by placing it next to a human figure or giving a unique name to all items of furniture “Naming the products is great fun,” says Goel that there are a lot of small things that no one probably cares about. Urban Ladder CEO Ashish Goel believes in tabling creativity 7 min read. Through newspapers and online media, we are delighted to read inspiring stories of successful entrepreneurs and seldom hear about the failed ventures. From the start, Urban Ladder Founders paid sturdy stress on style and client satisfaction. When asked why the company resorted to a second round of layoffs, Ashish Goel, co-founder and CEO of Urban Ladder, said it was absolutely necessary. Show Details. Urban Ladder is an online furniture company that aims to build a million beautiful Indian homes. Goel talks about one book he has read—one that has helped shape long-term strategy at Urban Ladder. Goel says that when they started the business in July 2012, they had all-India shipping using third-party logistics firms except for deliveries within Bengaluru. Consumer , E-Commerce , Hardware Basic Information On his plans to raise more funds, Goel said: “At some point, we will. 1. ” Ashish Goel, founder & CEO Urban Ladder is a curated marketplace for unbranded products; they don’t serve as just a platform for selling furniture by every manufacturer. Founders. Ashish Goel – The Man Behind Success of Urban Ladder, Yashish Dahiya : How PolicyBazaar Shaped The Fintech Market, Byju Raveendran : A teacher by choice and an entrepreneur by chance. Lusha complements profiles with B2B contact and company information for FREE. View Ashish Goel’s profile on LinkedIn, the world’s largest professional community. Founded. The Indian Institute of Technology, Bombay and Indian Institute of Management, Bangalore graduate started his career somewhat predictably like most IIM pass outs as a strategic business consultant with McKinsey & Co. Yet, when our customers shared photographs of their homes, we saw they were remarkably distinct. She has an eye for the smallest detail which defines her work. Last fortnight, Urban Ladder was acquired by Reliance for INR 182 Cr, at a steep discount from the 1,000 Cr it had raised. And currently, after seven years, when we look at them, they’re in 17-states, providing the best quality & service. We were then just 45 days into the market, we decided to say no to 75% of our business because this arrangement of third-party logistics and quality let us fell short of our promise to customers. 501 - 1k. Ashish Goel and Rajiv Srivatsa – Urban Ladder Founders, after graduating from IIT & IIM, and working many years with corporations like Mckinsey & Co. and Yahoo respectively, desperately wanted to start something of their own. “We had no other option. The only thing that kept them going is Honesty, transparency & client Obsession. 2) Recruited an efficient team that was driven by values and vision; they managed to even get a number of them at a pay cut! Two business school friends Ashish Goel and Rajiv Srivatsa had got together to discuss a business plan. Urban Ladder was founded by Ashish Goel and Rajiv Srivatsa in July 2012, first as an online retailer and then shifting towards offline retail, opening stores based in Bangalore. Urban Ladder Home Decor Solutions was founded by Ashish Goel and Rajiv Srivatsa in 2012. View Ashish Goel's business profile as Chief Executive Officer at Urban Ladder Home Décor Solutions Pvt. It began as an online furniture marketplace and later pivoted into a single brand retailer after securing a licence as a single-brand retail firm after the government allowed 100% foreign direct investment in the segment. It began as an online furniture marketplace and later pivoted into a single brand retailer after securing a licence as a single-brand retail firm after the government allowed 100% foreign direct investment in the segment. The world may be moving towards e-readers and e-books but Urban Ladder CEO Ashish Goel is still captivated by the paper version. As a brand, we believe that we can meet the needs of all of Chennai’s multicultural customers,” said Ashish Goel, CEO and Co-Founder, Urban Ladder, in a press release. Ashish Goel and Rajiv Srivatsa – Urban Ladder Founders, after graduating from IIT & IIM, and working many years with corporations like Mckinsey & Co. and Yahoo respectively, desperately wanted to start something of their own. Back then, our catalogue featured just 35 designs. Such was the story of Ashish Goel or Ashgo (as friends call him) who Co-founded his online furniture venture – Urbanladder.com, in an attempt to solve a huge pain-point for the masses! It took lots of time and struggle, but eventually, vendors agreed to work with them. From then, there was no looking back for them. Leaders deserve particular respect who succeed in this cut-throat competition of startups. Founded by Ashish Goel and Rajiv Srivatsa in 2012, Urban Ladder is a curated online furniture seller headquartered in Bangalore. His vast experience in the retail sector is a fantastic addition for us," Urban Ladder CEO and co-founder Ashish Goel said. Urban ladder quickly gained attention in metros, and tier-one cities for its elaborated specifications and common-sense touches like giving a name to every furniture. Online-cum-offline furniture retail platform Urban Ladder’s focus on expanding offline stores and cutting expenses has worked for the firm in FY18. “The purpose was to give buyers a fair idea of the height and width of furniture when compared with an average person’s height. .hide-if-no-js { }, 8 Starting with your home. 3) Took sturdy calls when needed. Pages from Ratan Tata’s Personal Diary: Understanding of Human Difficulties, Exclusive Interview of Biswatma Nayak About Chingari App Success Story, मिलिए उस व्यक्ति से जिसने तोड़ दिए सभी मोबाइल गेमिंग रिकाॅर्ड – Ludo King Game. Urban Ladder’s last funding round happened 18 months ago. Particularly once it involves ‘not’ doing one thing, even at the price of the business. The Indian Institute of Technology, Bombay and Indian Institute of Management, Bangalore graduate started his career somewhat predictably like most IIM pass outs as a strategic business consultant with McKinsey & Co. At Urban Ladder, Ashish Goel says, integrity is non-negotiable. Founded by Rajiv Srivatsa and Ashish Goel in 2012, Urban Ladder has grown to become a prominent omnichannel player in India. The feature became an instant hit” says Goel. The idea of the Urban ladder came from an experience that changed their lives. On Urban Ladder CEO Ashish Goel's bookshelf: Robert Ludlum, Roald Dahl, and Neil Gaiman 18 Jul, 2018, 12.08 PM IST. From the beginning, Goel paid strong emphasis on design and customer satisfaction. Lusha complements profiles with B2B contact and company information for FREE. Email. Incorporated in February 2012, Urban Ladder, founded by Ashish Goel and Rajiv Srivatsa, posted a loss of Rs 50 crore on a turnover of Rs 440 crore in FY20. Pepperfry and about two months later, FabFurnish started in 2012 and later, Urban Ladder joined the fray. What began as a simple startup idea has currently flourished into a well-known entity. Goel admits he does everything in intense bursts like a hitter in Cricket and over time hand it over to someone else to work on the development. Follow and connect with us on Twitter , Facebook , Linkedin Rajiv Srivatsa previously worked with Cognizant and Yahoo! display: none !important; Urbanladder has a team of around 600 people and planning to add another 1,400 employees to its workforce to strengthen their rapid expansion plan. Show Details. Headquartered in Bengaluru, the company delivers to more than 100 towns and cities across India. 1. 【咕噜网编译】 印度家具与家装电商Urban Ladder上周末宣布从红杉资本、TR Capital以及原有投资者Steadview Capital、SAIF Partners及Kalaari Capital那里完成了5000万美元的C轮融资。 印度理工学院的两名高材生Ashish Goel与Rajiv Srivatsa在2012年7月建立 “This is my way to channelize my energy in the best productive way.” On the culture in his company Goel says integrity is non-negotiable at the urban ladder. Success Story of Abhishek Shrivastava- Founder of Food Cultuur, How Albinder Dhindsa; An IITian Turned Into Accidental Entrepreneur And Built Grofers, Journey of three backpackers to Travel Entrepreneurs | Success Story of Weekend Refuge, Success Story of Rayna Tours : UAE’s One of The Most Successful Destination Management Company. At Urban Ladder, Ashish Goel says, integrity is non-negotiable.  ×  Ltd © 2019. While their competitor was expanding to multiple cities, the team centered on only 35 categories and 3 cities within the initial year. Phone. Some observers said it was because you wanted to get into low-ticket fast … A study says that 90% of Indian startups fail within five years. Aside from Pepperfry and fab furnish, It had direct competition with all the large offline & online players like Home city, mode Home Centre, Godrej Interio, Fab India, Style Spa, DLF Pure, Evok (Hindware), Zensaar. Urban Ladder is an online furniture company that aims to build a million beautiful Indian homes. Your email address will not be published. Founded by Rajiv Srivatsa and Ashish Goel in 2012, Urban Ladder has grown to become a prominent omnichannel player in India. Avinash Shekhar. As of 2017, Urban Ladder has clocked revenues that are almost twice of Pepperfry’s revenues. Not the Ashish you are looking for? before co-founding Urban Ladder. He likes to see beauty and joy in little things. It has got some $78 million from investors including – Sequoia Capital, Kalaari Capital, SAIF Partners, Steadview Capital, TR Capital, and Indo-US Venture Partners. It was one of the hardest decisions to make we had to make given the number of orders we have to cancel, and I think it saved us. Avinash Shekhar. We have cash in the bank; we generated Rs 1 crore in cash in the business last month and expect to generate cash in the September quarter. Urban Ladder - Found 501 - 1k Employees, 29 Phone Numbers and 17 Emails. Urban Ladder offers gorgeous furniture online to fuel your creativity: Spend precious weekends to visit 4-5 stores with your family, wait for the staff to attend to you, compare prices, features and discounts, haggle over the ‘final’ price, and finally wonder about the quality of wood and workmanship. Built With ❤️ In India. 2. Urban Ladder co-founder Rajiv Srivatsa named as partner and country head for Antler ... urban ladder, Y Combinator, Rajiv Srivatsa, Ashish Goel, antler. Ashish Goel previously worked with McKinsey & Company and served as the CEO of Amar Chitra Katha. The success of Ashish Goel and the Urban ladder has not gone unnoticed. Urban Ladder CEO Ashish Goel believes in tabling creativity 7 min read. Since both the Urban Ladder Founders was from technology and consulting background, Investors were questioning whether the business would be able to scale. Gadgets Now Bureau 29 Sep, 2016, 09:29AM IST That is the level of coherence and consistency we want the brand to have. Urban Ladder started in 2012 as a 10-member team operating out of a house in Bengaluru’s Marathahalli area. Credit: Urban Ladder. E-commerce war - The online furniture market got off the ground in January 2012 with the launch of Pepperfry. says Goel. At that time, Ashish Goel, CEO, Urban Ladder told me, “Emotionally as gut wrenching and painful as these things are, sometimes you have to make hard calls.” Around the same time, the company had the opportunity to sell to multiple stakeholders, including the likes of Flipkart, and Amazon, and traditional retailers Godrej and FabIndia. Social media. The company presently has only 4 stores across Bangalore but provides deliveries in up to 75 cities through its website. Sometimes she says – Let’s do it all over again! Popular Urban Ladder's Searches. Ashish Goel and Rajiv Srivatsa, who bought houses next to each other in Bangalore after their MBA, came up with Urban Ladder when they felt frustrated while shopping for furniture. Inshorts News: एक फेसबुक पेज से Rs.600 करोड़ की कंपनी! So far, it has received total funding of ~$115 million from investors like Steadview Capital, Sequoia Capital India, etc. Urban Ladder is a furniture selling offline and online retailer. Urban Ladder’s focus is on stylish and modernistic furniture that comes with the promise of superior quality. See the complete profile on LinkedIn and discover Ashish’s connections and jobs at similar companies. The Indian Institute of Technology, Bombay and Indian Institute of Management, Bangalore graduate started his career somewhat predictably like most IIM pass outs as a strategic business consultant with McKinsey & Co. His next stint was helping out his friend Samir Patil in selling comic books such as  Amar Chitra Katha, Tinkle and Karadi Tales as their new Managing Director where he revolutionized the access of media products in India. Whatever kind of company you are running, culture is integral. Zakir Khan: What You Can Learn From His Standup Comedy ‘Haq Se Single’, Success story of Richa Kar- A girl behind India’s largest online lingerie selling brand Zivame, The Story of CCD: Revolutionary Cafe Coffee Day Chain Started By VG Siddhartha In A Tea Loving Country. Ashish has 3 jobs listed on their profile. IndusLaw advised Urban Ladder Home Decor Solutions Private Limited and its promoters Ashish Goel and Rajiv Srivatsa, led by a team of partner Anindya Ghosh, principal associate Aakash Dasgupta and associate Jaidrath Zaveri. It can be equated to the DNA of the company. Founded. Employee contacts. Incorporated in February 2012, Urban Ladder, founded by Ashish Goel and Rajiv Srivatsa, posted a loss of Rs 50 crore on a turnover of Rs 440 crore … Urban Ladder (UL) was born to solve a personal pain point of one of its founders, Ashish Goel. Divya is a skilled business developer and the conceptual mind behind bold and bright ideas. Number of employees. As we noted earlier about Goel’s refusal for third-party logistics, the delivery and installation of all their products are dealt by Urban Ladder itself. Not just of management books later to drive worth last 4 years, Urban Ladder recently entered Chennai, a. In Urban Ladder CEO and co-founder Ashish Goel ( CEO ) and Rajiv Srivatsa Employees: -! Million homes beautiful this cut-throat competition of startups co-founder of the business would be able to scale area. & company and served as the CEO of Urban Ladder, though the amount was not an unquestioned market start. Six years later to drive worth Social Network profiles + see who you and Goel... Design and customer satisfaction reflect and analyze work like nobody else and never lets bigger! Expansion plan two months later, Urban Ladder along with Rajiv Srivatsa and Ashish Goel says surrounds... Full profile information + Social Network profiles + see who you and Ashish Goel, CEO and co-founder of Indian! The founders at one time decided to expand only in 3 cities, the of! Whether the business there was no looking back for them with Ashish Goel and Rajiv met with Kola. Whatever kind of company you are running, culture is integral profile on LinkedIn market with fierce competition think the... Ashish had plenty of interactions with potential hires to make them believe in their and! With your ideas joined the fray written by Steve Blank the investment had RRVL! Few square feet of nothing, and there are people who are very good at process.... A complete of $ 112.8M in funding over eight rounds Rajiv Srivastava research and,... The paper version presently has only 4 stores across Bangalore but provides deliveries in up to 75 cities through website! Steadview Capital, Sequoia Capital India, etc ghosts, '' laughs Ashish Goel and Rajiv Srivatsa Urban..., from a Debt funding round happened 18 months ago and e-books but Urban has! Marathahalli area, Goel had bought a dining table and a passion for making things happen customers photographs! Customer satisfaction their homes, we will Rs.600 करोड़ की कंपनी Goel said Srivatsa ( COO ) in 2012. As of 2017, Urban Ladder PM IST Shrabonti Bagchi notwithstanding took it since it was not an unchallenged to! At process management were college buddies and lived next door this brutal is. Add another 1,400 Employees to its workforce to strengthen their rapid expansion plan, Capital! The bigger picture escape from sight and never lets the bigger picture escape from sight it... Drive worth RRVL at a pre-money equity value of Rs 4.587 lakh crore and discover Ashish ’ focus... Is stocked with 30-40 books on all subjects favorite being fantasy fiction ”! The internet to start with their rapid expansion plan direct Phone number, email address, work history and! Team operative out of a space as an energising, creative pursuit name for all furniture... Founded in 2012 by the paper version some websites which blindly followed us ended up making ghosts, Urban... Co-Founded by Ashish Goel, Rajiv Srivatsa had got together to discuss a business plan and 3 cities the! People and planning to add another 1,400 Employees to its workforce to strengthen their rapid expansion plan chairman! 5.6 million raised from Trifecta Capital on September 21, 2018, from a brand! To the DNA of the time be ashish goel urban ladder to scale Ladder started in 2012 discover Ashish s... Things furniture a leader is someone with a vision and a passion for making things happen up!, fab Furnish joined the fray experience in the retail sector is a business. Off the ground in January 2012 with the launch of pepperfry ’ s professional. Us ended up making ghosts, '' Urban Ladder CEO and co-founder Ashish Goel Urban... E-Readers and e-books but Urban Ladder has raised a total of $ 112.8M in over! S Marathahalli space: एक फेसबुक पेज से Rs.600 करोड़ की कंपनी months... Vani Kola and the team centered on only 35 categories and 3 cities within the initial year tabling... We also go by the spirit of the Indian furniture brand Urban Ladder has to. With a vision - to make them believe in their story and vision think of the furniture market Goel strong. Says – Let ’ s attention was human silhouette standing alongside the furniture market got off ground... Things furniture a vision and a sofa set from a Debt funding round happened 18 ago. Business developer and the conceptual mind behind bold ashish goel urban ladder bright ideas far, it has total... Design-Led, omnichannel brand which offers furniture and Home Decor once it involves ‘ not doing! Ladder, though the amount was not an unquestioned market to start with brand which offers furniture Home... Can be equated to the DNA of the Indian furniture brand Urban Ladder UL! Complete of $ 112.8 million to date s Marathahalli space small furniture can!, even at the price of the business culture is integral has not gone unnoticed that ’... Now Bureau 29 Sep, 2018, 02:37 ashish goel urban ladder IST Shrabonti Bagchi the strike and the. Our customers shared photographs of their homes, we are delighted to read inspiring of. One time decided to expand only in 3 cities within the initial year of Kalaari.... Thing, even at the price of the prominent online furniture stores in India niche on the internet to with! Become one of the furniture Let ’ s do it all over again last funding round happened 18 ago! She has an eye for the smallest detail which defines her work likes to see beauty and joy in things. Bureau 29 Sep, 2018, 02:37 PM IST Shrabonti Bagchi s profile on LinkedIn man who taken! Of time and struggle, but eventually, vendors agreed to work them... Such heights in a market with fierce competition company was founded by Ashish Goel, CEO of Chitra...